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Pointer
Case Study · Product Design · SaaS
My Role
My Role
Senior Product Designer
Senior Product Designer
Client
Client
Pointer
Pointer
Type
Type
Product Design
Product Design
Timeline
Timeline
8 weeks
8 weeks
Framer
Slack
Figma
Github
Designers are great at building experiences for others — and notoriously bad at building their own portfolio. Pointer was built to fix that. A platform that thinks in case studies, gets designers from sign-up to published in under 20 minutes, and looks great by default. Shipped in 14 weeks. #2 Product of the Day on launch.
The Situation
Every designer has a portfolio problem. Nobody had built the right solution.
01
The Situation
Every designer has a portfolio problem. Nobody had built the right solution.
01
The Problem
Designers were spending creative energy building the container, not filling it.
02
The Problem
Designers were spending creative energy building the container, not filling it.
02
Define
We weren't building a website builder. We were building a career tool.
03
Define
We weren't building a website builder. We were building a career tool.
03
Ideation
Three directions. One question: blank canvas or guided structure?
04
Ideation
Three directions. One question: blank canvas or guided structure?
04
The Results
Numbers measured at 30 days post-launch unless stated otherwise. All retention benchmarks referenced against the SaaS creator tool industry average.
Product Hunt
Product of the Day
Product of the Day
Day-30 retention
1.9x industry avg
1.9x industry avg
NPS · 30-day users
71
71
Organic referrals
34% of new signups
34% of new signups
What I Learned
Removing the font picker cut setup time by 11 minutes — fewer choices was the feature. Writing prompts from a hiring manager's perspective turned a formatting tool into a quality coaching tool. Separating editor and preview modes doubled writing quality; counterintuitive in spec, obvious in testing.
Available for new projects
Menu
Pointer
Case Study · Product Design · SaaS
My Role
My Role
Senior Product Designer
Senior Product Designer
Client
Client
Pointer
Pointer
Type
Type
Product Design
Product Design
Timeline
Timeline
8 weeks
8 weeks
Framer
Slack
Figma
Github
Designers are great at building experiences for others — and notoriously bad at building their own portfolio. Pointer was built to fix that. A platform that thinks in case studies, gets designers from sign-up to published in under 20 minutes, and looks great by default. Shipped in 14 weeks. #2 Product of the Day on launch.
The Situation
Every designer has a portfolio problem. Nobody had built the right solution.
01
The Situation
Every designer has a portfolio problem. Nobody had built the right solution.
01
The Problem
Designers were spending creative energy building the container, not filling it.
02
The Problem
Designers were spending creative energy building the container, not filling it.
02
Define
We weren't building a website builder. We were building a career tool.
03
Define
We weren't building a website builder. We were building a career tool.
03
Ideation
Three directions. One question: blank canvas or guided structure?
04
Ideation
Three directions. One question: blank canvas or guided structure?
04
The Results
Numbers measured at 30 days post-launch unless stated otherwise. All retention benchmarks referenced against the SaaS creator tool industry average.
Product Hunt
Product of the Day
Product of the Day
Day-30 retention
1.9x industry avg
1.9x industry avg
NPS · 30-day users
71
71
Organic referrals
34% of new signups
34% of new signups
What I Learned
Removing the font picker cut setup time by 11 minutes — fewer choices was the feature. Writing prompts from a hiring manager's perspective turned a formatting tool into a quality coaching tool. Separating editor and preview modes doubled writing quality; counterintuitive in spec, obvious in testing.
Available now
Menu
Pointer
Case Study · Product Design · SaaS
My Role
My Role
Senior Product Designer
Senior Product Designer
Client
Client
Pointer
Pointer
Type
Type
Product Design
Product Design
Timeline
Timeline
8 weeks
8 weeks
Framer
Slack
Figma
Github
Designers are great at building experiences for others — and notoriously bad at building their own portfolio. Pointer was built to fix that. A platform that thinks in case studies, gets designers from sign-up to published in under 20 minutes, and looks great by default. Shipped in 14 weeks. #2 Product of the Day on launch.
The Situation
Every designer has a portfolio problem. Nobody had built the right solution.
01
The Situation
Every designer has a portfolio problem. Nobody had built the right solution.
01
The Problem
Designers were spending creative energy building the container, not filling it.
02
The Problem
Designers were spending creative energy building the container, not filling it.
02
Define
We weren't building a website builder. We were building a career tool.
03
Define
We weren't building a website builder. We were building a career tool.
03
Ideation
Three directions. One question: blank canvas or guided structure?
04
Ideation
Three directions. One question: blank canvas or guided structure?
04
The Results
Numbers measured at 30 days post-launch unless stated otherwise. All retention benchmarks referenced against the SaaS creator tool industry average.
Product Hunt
Product of the Day
Product of the Day
Day-30 retention
1.9x industry avg
1.9x industry avg
NPS · 30-day users
71
71
Organic referrals
34% of new signups
34% of new signups
What I Learned
Removing the font picker cut setup time by 11 minutes — fewer choices was the feature. Writing prompts from a hiring manager's perspective turned a formatting tool into a quality coaching tool. Separating editor and preview modes doubled writing quality; counterintuitive in spec, obvious in testing.